Using No Win No Fee SEO To Promote Your Online Business
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by: jbrackin
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Date: Wed, 4 May 2011 Time: 2:46 PM
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Step One - no win, no fee SEO
Until potential customers are aware that you exist, they will never become customers. That is why, as a business owner, it is right for you to spend time, effort and money attracting people to your websites. No matter how effective, unique or special your products and services are, without significant traffic you simply do not have a business. An affordable search engine optimisation strategy, especially if you contract a supplier on a payment by results basis, will be the most cost affordable way to generate high volumes of potential customers.
Without natural, pay by results search engine optimisation the alternatives are to use more expensive pay per click campaigns. Bear in mind if you choose to use a search engine optimisation consultant, always do so on a payment on results basis. It reduces your upfront risk as you only pay for the results you get and it also keeps them honest because until they consistently deliver the results you need, they don't get paid.
Studies show that 87% of small and new business ventures fall at this first hurdle. So, having put all of the time and effort into creating an online presence, nobody will see it.
Stage Two - building relationships
Converting 'window shopping' prospects into customers that will be prepared to hand over their hard earned cash for your product or service without any prior experience or knowledge of your product or company.
Getting your newly found and hard won prospects to express an interest or even make a purchase is like a courtship. Take it one stage at a time, woo them and build the relationship little by little until they are ready to buy your product.
Alos studies show that one of the most effective first steps in developing this relationship is to offer them a free or very low cost product. This is how it works.
Your 'window shopping' prospect decides to take up your offer of a free product or service. In return they give you an email address and therefore become part of your prospect 'opt-in' list. Then, you start to provide additional value-added provides which build credibility and confidence in your product or service.
Once you have established an ongoing relationship you have a much better platform on which to offer your product or service
Begin with lower cost promotions which give your potential customers an opportunity to sample your products at a low price and at a relatively 'low risk'. Your prospect is likely to be less resistant to the idea of buying from you and more confident of your ability to deliver what you promise.
And so that's the process. If you want a profitable online business, make sure you attract and woo your potential customers correctly. But start at the beginning, take one step at a time and start with a payment on results SEO programme that may deliver high volumes of potential customers to your website.
About the Author
Could your business use a risk free, affordable seo service? Jim Brackin is a director of Extra Sensory Perception, who's SEO division, ESP SEO provide 'no win, no fee' guaranteed seo service specially designed to generate more website traffic for small and medium sized business. A free booklet to help site optimisation called 'The Little Book of SEO Secrets' is also available as a PDF download from espconsultancy.co.uk/seo.
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