Tips for Boosting Conversions With Intelligent Testing and Tracking
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by: fireballtechamr
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Word Count: 514
Date: Tue, 3 May 2011 Time: 8:46 PM
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One mistake some online marketers commit is they fail to test their various websites. This truly is the only way to increase conversion rates in general. Testing is effective due to the range of applicability to be found with it. There are many instances where testing can be of help such as your main page, primary content pages, sales letter copy, squeeze pages and a lot more. Every element of a site page, such as the title, may also be individually tested. The overall process is quick and uncomplicated to grasp since it is simple split testing. Keep on reading and you will learn more about testing your websites plus employing tracking.
Testing exclusively will not do anything that could help you. More experienced internet marketers are going to immediately think of tracking when a person brings up testing. You need to know every time a site visitor clicks through one of your links on the page you are testing. Nonetheless, the squeeze page is another thing altogether because you will know how many optins you receive compared to the number of people who visit your website. Very many people love using Google Analytics for their tracking since it is powerful and free.
Here is a truth about writing copy - nobody gets the ultimate it can ever be right out of the gate. Website designs can feature design flaws that can truly hurt your rate of conversion. Sales copy crafted by the pro copywriters in the world frequently fails the first time it is made available. What that basically means is the only way to make something the best it can be is through testing and optimizing. We feel many internet marketers are unable to do this because they simply do not know, or they are just too lazy to do it.
For A/B split testing, you will use what is referred to an URL rotator script. This is usually a PHP based script that entails adding the dot php file extension at the end of the page URL being tested. After you have made a duplicate page with the change to be tested, then you upload it to your hosting and are ready to start testing. Maake sure you simply change one thing such as the heading, for instance. In addition, you must only make one alteration so you will find out what triggered any changes in your conversions. Taguchi multivariate testing is a good method for testing as many as two dozen variables at one time, but that is another story.
I have actually taken a sales letter that converted very badly when initially published using Google Adwords and assessed it. That letter did badly in the beginning, and the conversion rate for it was less than one per 100 views. After approximately several weeks of evaluating, I managed to sustain a conversion rate of about 7% with cold traffic which is the hardest traffic to convert. You can transform your entire business and learn many things about developing better performing copy with testing.
About the Author
Find out more on Bill Arnoldi of FireBall Information Technologies - FireBall Tech Tucson Computer Repair and Core Business Strategies Website Marketing strategies, training and services, an marketing and e-commerce professional with more than eighteen years of experience in system designing, networking as well as advising and Search Engine Marketing including SEO, SEM, WSO. and eConsulting.
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