Highly profitable Opt-in list Building - The Landing Page
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by: kevinocasio
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Word Count: 737
Date: Fri, 18 Feb 2011 Time: 2:52 AM
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Most web advertising professionals agree that if you do not have a list, then you do not truly have a company. Building a lucrative list is crucial to your success. A customer list is the greatest asset of any business. In world wide web marketing, your customer list is your personal gold mine.
After you solve the issue of generating traffic to your website, it then becomes essential to capture the name and email address of your visitor so you can build your own customer list. In the event you fail to do this, your enterprise will fail.
It's amazing to me how many individuals spend a ton of effort and cash on getting visitors to their web site where they pitch a product in hopes of acquiring a sale and then fail to capture their visitor's name and email address.
You need to focus your attention on building your list rather than on trying to make your initial sale. Keep in mind, only 1 in a 100 individuals is going to buy your item after arriving at your site. You must capture the other 99 people's name and email address so that you can show your product(s) to them once more inside the future.
There are a couple of techniques you are able to use to capture your visitor's information and develop a lucrative list. Here are the 3 "biggies" which are the most efficient:
1. The Squeeze Page
2. The Pop-Up, and
3. A Simple Opt-in Form
The most effective technique to make use of of the 3 techniques to construct a list is the squeeze page. A standard opt-in form might get a 10% to 20% opt-in rate, although a squeeze page is much more likely to produce a 20% to 40% opt-in rate of the total number of visitors who arrive at your site.
A squeeze page can be a web page with only 1 purpose: to capture the information details of your visitor. The squeeze page is distinct from using a pop-up or typical opt-in form due to the fact you don't permit your visitor access to your website unless they give you their name and email address, and/or other details.
Consequently, a squeeze page should "sell" the advantages of your web site to your visitor. An excellent squeeze page should have a strong benefit driven headline to grab the reader's attention, some bullet points outlining the benefits of your web site, and a call to action.
The most effective squeeze pages are not lengthy. Don't make your visitor scroll down the page to opt-in. Other very best practices consist of placing your photo on the page, make bold every other bullet point, and put a box around your "call to action" which is merely your opt-in form. Tell the visitor precisely what to do in no uncertain terms.
You must supply sufficient info to entice your visitors to leave their name and email address. Use excellent copywriting and sales methods to "squeeze" your clients into joining your list. To make sure that people opt-in, you typically need to bribe them.
Provide some kind of free of charge gift to bribe your visitor. A short report, a mini-course, a subscription to your newsletter, or an audio or video file is usually enough to get your visitor to join your list. Within your call to action, be sure to let your visitors know that they'll be given their totally free gift instantly after clicking the "submit" button located on your form.
Just a note here: You'll not be sending your consumers to your internet page instantly after they enter their details details. Instead, you'll send them to your "One Time Offer" page which is the subject of one of my other articles in this series of articles on list building.
Newbies are usually afraid to use a squeeze page. They think that not enough individuals will select to opt-in to their list. It's accurate that you will need to write convincing copy and you will need to provide a valuable gift to get your visitor to opt-in. But you need not worry about visitors who don't pick to opt-in. If your visitors are not even interested sufficient to give you their email address, then they most likely won't be interested enough to acquire from you either.
About the Author
Click here to visit the KLOWS Online Business blog to read about Essential Components of a Successful Squeeze Page
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