Google Wants To Be Number One For PC And Mobile Searching
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by: Julie Johnson
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Word Count: 346
Date: Thu, 28 Jan 2010 Time: 12:18 PM
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One might think that web super giant Google actually created the web, after all their dominance over the past several years, is truly astounding. In their current attempt for World Wide Web dominance, Google is attempting to make sure that every search made from your smart phone is a Google search as well.
Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.
Apple is also fighting hard to gain this market with their acquisition of Quattro; they will attempt to make headway in the mobile marketing arena as well. The question is really, "how much ground can Apple gain from Google, who already has about 70% of the search traffic on the web?"
Google continues to be the target, however, and the major players in this industry are targeting them, but trying to unify against them. Apple is in the process of trying to strike a deal with Microsoft to make Bing the primary search resource in the iPhone, hoping that this unification will supply both companies with a larger foothold in the market. Is it realistic to believe that the unification of these two smaller players, could in fact take anything from Google? The answer is probably not.
While becoming the dominant search engine for mobile devices is a priority for Google, the reality is that even if they do not achieve this goal, they will still be the top search engine provider on the internet. The popularity of Google's PC search engine, as well as their incorporation of social networking sites into their searches, gives them a distinct advantage over their competition, which will be hard to overcome. While their competitors continue to try to chip away at Google's market share, the fact remains that Google will remain on top for the foreseeable future.
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