Corporate Gift Idea: Pens
View PDF | Print View
by: Karen Soto
Total views: 35
Word Count: 405
Date: Mon, 28 Dec 2009 Time: 10:19 AM
0 comments
Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don't get thrown away until they have been fully used. Depending on usage, they usually have a life span of 1 - 2 months.. Because of this versatility they are a perfect gift.
Nowadays, black ballpoint pens are the most popular ink color; most pen manufacturers would attest to that. If you need advertising exposure, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
Imagination is the only limit when it comes to the outside appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen's body, you should first focus on company information you want to put, before considering the design of the body next. If you do not do this, you may end up with a great physical design that has zero room for the info you want to add. This would defeat your advertising purpose completely.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be preferred by more people than cheap looking ones. Don't use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good corporate gift suppliers should be able to not only purchase the pens you want in the bulks you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
About the Author
Discover how Pen can enhance your marketing today. See us to get some great Corporate Giftideas.
Rating: Not yet rated
Login to vote
