Finding the Best Portfolio Carrying Cases for Your Needs
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by: shannonshilson
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Word Count: 541
Date: Wed, 4 May 2011 Time: 9:20 AM
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If you are an artist or other creative professional, nobody should have to tell you that your portfolio case is a very important part of your presentation. You should think of it as a tool that will help you succeed at what you do. You may have mastered your art, but you also need to know how to present your work to the world in the most effective way. Your portfolio case is the tool you use to make a positive or negative first impression on potential clients.
All of this should be completely obvious, but it is amazing how many creative artists don't give their portfolio cases a second thought. They may agonize over their easels or their cameras, but once the creative work is done, they assume that all their work is done. Confident that their exquisitely drawn portrait, architectural design or other creative work is going to impress clients, they feel they have done everything they need to do. They don't think about the implications of their personal appearance or their presentation case when they approach a client. Why should they? Isn't the art the most important thing?
Presentation is everything when it comes to impressing clients. What a client sees first will subliminally register inside him and he will make judgements about you on the basis of his first impression, regardless of the quality of the work he sees later. That's why you want to have the best possible portfolio case with you when you meet potential clients.
If you do have a smart looking portfolio case, it will make a great first impression on him. He will see that you have a keen eye and good taste. That first impression will carry over when you open your case and present your work to him. This is a fact that has been proven in countless psychological experiments. Subliminal impressions make a big difference in people's perceptions of everything. If you want to make a living with your art, don't leave anything to chance.
There are two basic types of portfolio cases. First there are the soft cases. The best ones of these are made of high quality nylon and have comfortable leather handles and shoulder straps. Nylon is the best material for the body of the case because of its water resistant properties and the fact that it is easy to clean. Aluminum portfolio cases are completely waterproof, chic and stylish in appearance and keep your work flat inside.
The best idea is probably to get a nylon case with external and internal storage compartments if you need to carry large canvases up to 4 feet wide. If your portfolio is less than three feet by two feet, then seriously consider buying an aluminum portfolio case. Artists and photographers often buy smaller 24" aluminum cases because they are so good looking as well as practical.
Aside from artists and photographers, actors, models, graphic designers and architects need presentation cases. Whatever you want to present to a client, you need to present it in the most effective way you can. If you want to be a professional, you need to look professional, so don't overlook your portfolio case.
About the Author
Check out Mezzi.com for a wide variety of aluminum carrying cases, including art portfolios.
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