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by: belindaflorretta
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Word Count: 444
Date: Mon, 11 Apr 2011 Time: 11:13 PM
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Pop-up ads are a type of on the net advertising on the World Wide Web intended to enhance internet traffic or capture email addresses. It works when specific web web sites open a brand new internet browser window to display advertisements. The pop-up window containing an advertisement is commonly generated by JavaScript, but can be generated by other means also.

A variation on the pop-up window is the pop-under advertisement. This opens a new browser window, behind the active window. Pop-unders interrupt the user less, but aren't observed until the desired windows are closed, creating it far more tricky for the user to figure out which Web web-site opened them.

For early advertising-supported web internet sites, banner ads had been sufficient revenue generators, but within the wake of the dot com crash, costs paid for banner advertising clickthroughs decreased and quite a few vendors began to investigate additional successful advertising approaches. Pop-up ads by their nature are tough to ignore or overlook, and are claimed to be much more powerful than static banner ads. Pop-ups have a considerably higher click rate than internet banner ads do (about every 14,000th popup ad is clicked on).

Pornographic internet sites are among one of the most frequent users of pop-up ads. Some especially vicious forms of pop-up ads (once again, most typically seen in connection with adult entertainment web sites) appear to have either been programmed improperly or have been particularly designed to "hijack" an user's World-wide-web session. These forms of pop-ups sometimes spawn several windows, and as every single window is closed by the user it activates code that spawns a different window -- in some cases indefinitely. This is sometimes referred to by users as a "Java trap", "spam cascade" or "Pop-up Hell" amongst other names. Typically the only way to stop this would be to close the browser.

Opera was the very first major browser to incorporate popup-blocking tools; the Mozilla browser later improved on this by blocking only popups generated as the page loads. Within the early 2000s, all major internet browsers except Online Explorer (then essentially the most well-known browser and still as of 2006) allowed the user to block unwanted pop-ups pretty much totally.

In 2004, Microsoft released Windows XP SP2, which added pop-up blocking to Net Explorer. Quite a few users, however, stay unaware of this capability, or else pick out not to make use of it. Quite a few other people are not able to make use of it at all, as they do not use Windows XP SP2, but older versions of Windows. Some users install non-Microsoft ad-blocking software instead.

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